Websites are more than the standard shopfront that everyone has as a profile to source some income. They are integrated into Social networks and communities facilitating discussion among your audience to capture useful research. Companies create private virtual networks for employees, paid subscribers, customers, members, etc. These networks can be created for an unlimited number of internal or external goals. From E-Commerce solutions through to healthcare portals, and virtual presenters targeting defined demographic groups, we have gone through the phases of the DOT COM generation, the social media platforms and now the web 3 developments and Internet TV, and selected viewing habits. There should be a raft of exciting ideas showing us unique perspectives of a business, or are we all just playing safe?
Simply designed, easily navigable mobile apps are a powerful way to reach and stay in contact with your customer base. Created to complement your existing online strategy, or launched with unique goals in mind, a professional mobile site or application will effectively reach consumers who demand information on the go and in public places. Mobile is the way of the future, gaming and strategy, and direct response mechanisms are all going down this path.
These range from IPAD applications through to both IPhone and Google Android platforms. These can start at simple free to download apps through to paid apps that offer a small return on your investment. And are we using them?? It can all be part of ones marketing mix if we choose!
But do we really need them, getting away from all the hype.? In many cases no, you don’t. Every business is different and the digital world can offer so many variations on what you need and not want. Crazy thing is, that as a creative person I am finding that many of my clients can work really well on a Facebook, or Instagram campaign. They do not need to invest in a website. There are so many tricks at our disposal nowadays, it really comes down to who and what is your audience. The three “w’s” as they say.
I find that every day I get asked this question by clients, and how to make money without burning down the bank. In my 35 years of advertising history and experience, there is no one easy fix, and more than ever, data, and information has become more accessible to all, just as has photography. One must separate yourself and be a leader of the pack, not a follower. Dare to be different and step outside the norm.