“The days of the corporate video have never been so exciting. More than ever nowadays we will turn a client’s corporate into something of a spectacle.
“Hang on, how many times have you heard that, to find that it’s the same old shit, same old story, a few pretty images with a soundtrack. You see everyone on youtube doing it, and now Facebook, and Instagram, what a load of old junk. Surely creativity can be more than a series of wallpaper images and a music track. OMG, even weddings are looking better in today’s world.
From the simple straightforward approach through to a doco drama, corporates are now streaming online, being used as intros, a branding statement, and a concise expose’ on a company’s movements. With modern digital technology, there are so many ways to create corporates at a lot less than previously experienced. So why are they so boring?
From distinct brand recognition to sales performance and provocative advertising, the online video spend as a percentage of total Internet advertising has quad-tripled by 2020 to $60.7 billion in the US alone. As companies use the medium 24/7 there are analytical reviews that can be monitored, and designed for almost anything. So why are so many videos and presentations such a boring display of a company’s message?
We stopped making videos because people no longer wanted to pay for the cost of doing them. Our commercials and videos would last a client in some cases 10 years or more, so why aren’t they thought out in today’s world. TikTok, Facebook live, and streaming apps make it so easy, so why bother.
It all comes down to strategy as far as I can see it, or lack of it thereafter. I find that each client is so different, and what I might recommend to one, will be a world apart from another. For as little as $150.00 a month I can make quite a big splash in your business, create an online presence, and get you rolling. It’s not rocket science or some hyped-up video marketing, it’s just hard work, dedication, and a history of digital mechanics.
Strangely enough, I am working more and more with companies in different countries and getting results they wouldn’t think possible. From video to stills, to graphical integration, everything is flexible. And to be honest so it should be.
And if all else fails, at least the images we create can be blown up on a wall 16 x 9 ft if need be, such as the resolution, for a similar price to a percentage of videos nowadays, and it will last a far lot longer if placed correctly.