Many smaller companies need active web campaigns that work with both print and video to create a rounded approach. This holistic treatment is where most SME’s see themselves heading. We find these are always changing and the needs of our client is such that, if they don’t take advantage of what’s on offer nowadays, they will miss out, especially as customers now hold the power, and the market is becoming like shifting sand. We work extensively in the social media arenas, especially with national campaigns involving both youth and social development, however social media is evolving every day, as new groups spring up and our experience dealing with Google and Apple, are better suited to more visual solutions that can be applied to the market. Nothing needs to be boring anymore. The costs have come down technically, but the ideas are still premium in the overall plan. Don’t get caught up in the hype, but be caught up in the ideas that generate it. You deserve it to yourself. Photography can be on a budget if planned properly, not some clown on a phone shooting off images because he or she has the latest iPhone. Imagery still has to have meaning, be eye candy, and draw the viewer in. It’s your call.