Many smaller companies need some form of active web campaigns that work with both print and video to create a rounded approach. This holistic treatment is where most SME’s see themselves heading. These are always changing and the needs of our client is such that, if they don’t take advantage of what’s on offer nowadays, they will miss out, especially as customers now hold the power, and the market is becoming like shifting sand.
We work extensively in the social media arenas, combining fresh content with response triggers and brand building especially with campaigns involving youth, fashion, services, and products. Social media is evolving every day, as new groups spring up and our experience dealing with Google and Apple, are better suited to more visual solutions that can be applied to the market. Nothing needs to be boring anymore. The costs have come down technically, but the ideas are still premium in the overall plan.
Don’t get caught up in the hype, but be caught up in the ideas that generate it. You deserve it to yourself. Photography can be on a budget if planned properly, not some clown on a phone shooting off images because he or she has the latest iPhone. Imagery still has to have meaning, be eye candy, and draw the viewer in. It’s your call. We hear that all too often a local newspaper or printed form of media suggests that their medium has more longevity. What utter nonsense. The customer flicks through the tabloid maybe once and then its in the bin. Everyone is on their phone, and usually on the most popular platforms of Facebook or Instagram.
All my data and statistics that I get from Google and Facebook daily show me where audiences are placed and how they are responding. Me being an old TV producer/Director know all too well that those mediums are now defunct, as audiences shift around with all the new shiny things that appeal to them at the time..
One thing for sure though, without decent content, one is not going to appeal to anyone. Decent and well-crafted photography transcends a flash in the pan collection of garbage. It’s not the technology that’s the important thing, but the person who is using it. I shot parts of a commercial with my Iphone 4 back in 2009, and you couldn’t tell the difference between the scenes. I wouldn’t recommend that to everyone, but at that time and the conditions were right, it worked.
Make sure you work with someone who you can leave to get on with the job, and not have to be pixel shifting every scene, otherwise, what’s the point. So many times in a studio, I’ve had clients watching every scene, both stills, and video, only to find that later in post-production, the graphics come out, the colors are all changed and the art director wants to add some visual effects. I guess that’s what the agency pays them for right?