Last of the Baby Boomer sect, Rex is one of those brought up in the seventies and eighties, and learned his craft through the school of life, as well as a few select courses along the way. Three decades later, he’s not slowing down one iota. Life is too short, too precious, too exciting to seize on all the opportunities that are opening up. From Digital film making to Interactive Apps, the possibilities are immense.
Regardless of technology, and also because of it, the challenge is more in thinking outside the box, thinking on ones feet and taking advantage of the magnitude of technological leaps that are around us. Use the tools, and be creative, don’t get caught up in the micro management, everyone’s different.
As we come and go around the customer, the brand, and the audience, nothing is constant. Social and intuitive broadcasting has taken away from traditional TV, opening up the mix. Photography is moving from clearly defined imagery through social apps, and back into more thinkable images. Big data, AI, and social engineering are driving things.
All the major brands that he has worked with over the years are all changing and being redefined. If we don’t adapt and move forward, we go backward. Stay on the crest of the wave, and be refreshed. Read his LinkedIn profile if you are interested in the details, his budgets have ranged from a few million to a few thousand, that’s the beauty of the work we do.
One thing for sure, he enjoys wearing more than one hat and working with a collective group of passionate people. It’s all about getting a result and making it fun along the way.
He is a constant contributor to Gettys Images, IStock, Shutterstock, and Adobe stock image libraries as well as others.
His youtube channel can be seen by clicking on this link: https://www.youtube.com/rexellacott
His commercial business is northern studio which has a history of working Internationally, and this can be viewed at: https://www.northernstudio.com.au
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