About Rex Ellacott
“A Digital Nomad, I’m one of those brought up in the seventies and eighties, and learned his craft through the school of life, as well as a few select courses along the way. Three decades later, I’m not slowing down one iota. Life is too short, too precious, too exciting not to seize on all the opportunities that are opening up. Digital film making and photography has opened the world up immensely.
Regardless of technology, and also because of it, the challenge is more in thinking outside the box, thinking on ones feet and taking advantage of the magnitude of technological leaps that are around us. Use the tools, and be creative. Being a purist is one thing, conveying the message is another.
Photography is moving from clearly defined imagery through the social apps, and back into more thinkable images. Big data, AI, and social engineering are driving things. In many ways, I love it. In others, I’m afraid to lose sight of it.”