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Rex Ellacott

My Photographic Journey

A Digital Nomad, I’m one of those brought up in the seventies and eighties, and learned his craft through the school of life, as well as a few select courses along the way. Three decades later, I’m not slowing down one iota. Life is too short, too precious, too exciting not to seize on all the opportunities that are opening up. Digital film making and photography has opened the world up immensely.

Regardless of technology, and also because of it, the challenge is more in thinking outside the box, thinking on ones feet and taking advantage of the magnitude of technological leaps that are around us. Use the tools, and be creative.

Photography is moving from clearly defined imagery through the social apps, and back into more thinkable images. Big data, AI, and social engineering are driving things. In many ways, I love it. In others, I’m afraid to lose sight of it.

All the major brands that I’ve worked with over the years are all changing and being redefined. If we don’t adapt and move forward, we go backwards. Stay on the crest of the wave, and be refreshed. Read my LinkedIn profile if you are interested in the details. I don’t claim to be any expert by a long shot, but the budgets I have worked with on TVCs and campaigns have ranged from a few million to a few thousand. Photographically that’s no different, so now I am specialising in only the things that I want to do, and these can be a few hundred bucks, to a few thousand, that’s the challenge of the work I am interested in.

I now shoot in all digital formats, with a wide range of cameras from Mirrorless to DSLRs, and Medium Format, but one thing I do prefer, “less is more”. One thing for sure, I enjoy working with a collective group of passionate people, and making images that stand out. After 3 decades of film making all over the world, creating commercials for all leading brands, what I realise I enjoy the most is the captured image. Your imagination is then encouraged to see the story, especially if its a well constructed frame. Environmental portraits and glamour interest me. If you want to know more get in touch.

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